experiences, today announced they are providing music programming, as well as installing state-of-the-art

 

media systems, for the Levi's brand in 1500 stores around the globe, including all U.S. locations.

 

The songs we chose for Levi's embody the brand's pioneering spirit and push its rich cultural heritage

 

even further," said Spencer Manio, PlayNetwork's Lead Senior Music Supervisor for Levi's. "The music

 

you'll hear ranges from 1940s blues to 1990s garage bands to up-and-coming artists, but each song was

 

specifically chosen to create an emotional connection between Levi's and its fans.

 

From the San Francisco Gold Rush, to Woodstock, to modern-day hip-hop culture, Levi's has a longstanding

 

reputation for aligning itself with progressive artists, ideas, and cultural movements. The

 

company has also used music in their marketing and advertising strategy to connect with people in new

 

and surprising ways.

 

To develop a new program that continues that legacy, PlayNetwork immersed itself in the Levi's brand,

 

decoding all aesthetic facets from design, texture, lighting, décor, energy, color, and overall experience of

 

the retail stores. This process, paired with PlayNetwork's deep music industry knowledge and

 

relationships with leading media labels, helped create a program that is already resonating with

 

customers.

 

"I've heard people say that they can't leave the store yet because they're waiting to hear what song will

 

play next," said Chad Hinson, Senior Director of Global Brand Creative at Levi's. "Together, the Levi's

 

Global Brand Environment team and PlayNetwork have created music programs that are hopefully

 

turning people on to new music, as well as re-familiarizing them with timeless classics.

 

PlayNetwork's full suite of media and visual services is designed to help companies stand out and stay

 

true-to-brand in their stores, at events, and online. Customers can hear, see, and experience the company's

 

work at over 80,000 retail locations in more than 100 countries worldwide.

 

PlayNetwork公司是品牌娱乐媒体体验行业的领先创新者。今日其宣布称其正在向Levi's品牌旗下全球1500家店铺提供音乐方案以及安装最先进的媒体系统，这些店铺涵盖所有位于美国的Levi's店铺。

 

我们为Levi's选择的歌曲体现了其品牌的开拓精神，极大丰富其文化底蕴，负责Levi's的PlayNetwork高级音乐主管斯宾塞·马尼奥（Spencer Manio）说。"您将听到的音乐包括20世纪40年代的蓝调，到20世纪90年代的车库摇滚，再到新生代艺术家的音乐，但每一首音乐都经过特别挑选，以期在Levi's和其热衷者之间创建一种情感连接。

 

从旧金山淘金热，到伍德斯托克音乐节再到现代嘻哈文化，对进步艺术、思想和文化的不断追赶让Levi's盛名已久。除此之外，Levi's还将音乐应用于营销和广告战略方面，以新奇的方式在公司与消费者之间建立沟通的桥梁。

 

为开发出新的音乐方案，继续弘扬上述精神，PlayNetwork潜心研究Levi's品牌，深度解读Levi's零售店的所有美学元素，包括设计、结构、灯光、装饰、能源、色彩和整体体验。除此之外，加上PlayNetwork的深厚音乐行业底蕴，以及其与领先媒体品牌的合作关系，所创造出的音乐方案必将能与顾客形成共鸣。

 

我曾听有些顾客说他们不愿离开店铺，因为想听听下一首播放什么歌曲，"Levi's全球品牌创意高级主管查德·欣森（Chad Hinson）说。Levi's全球品牌环境团队和PlayNetwork共同创建的音乐方案能够满足人们领略新潮音乐和回味经典金曲的双重需求。